Bowery Dandies

An evening of unexpected small pleasures, presented in sumptuous redolent surroundings, dressed in the finest of stylings and indulgences � Bowery could only reside at the courtly Soho House, Soho, London. Bowery was created to go beyond the basics of supplying a venue, a DJ, a drink. Bars had reached invisibility through ubiquity. Bowery aimed to fulfil the needs and requirements of our selected capricious guests � to build brand equity by wrapping intelligence, fun and personality around everything we produced. Bowery is about engagement and escapism within context. bowerydandies.com

First Bowery web page

Bowery Logo

BOWERY GUESTS ARE BY INVITATION ONLY AND ARE SOUGHT OUT BY THE BOWERY BOARD FOR THEIR TEMPERAMENT AN STYLE.

Miss Clare of Bowery

BOWERY PEOPLE BY INSTINCT ARE DISSOLUTELY DANDY

Master Adams

THE DECOR IS DESIGNED TO FIT THE EVENING'S INDULGENCES AND THE INFAMOUS TABLE PIECES ARE MADE AND THEN STOLEN - THEY ARE SO COVETED THAT GUESTS ARRIVE EARLY TO BAG THEIRS.

Electronic Invitation

TALLY HO BOWERY DANDIES

Coveted Bowery table pieces

A WHISPER CAMPAIGN IS ENGAGED FOR EACH NIGHT - ONE HUNDRED INVITATIONS ARE HANDMADE AND HAND DELIVERED. THE EVENING IS TITLED ACCORDING TO THE SEASON'S TRENDS.

What did we deliver: Brand creation and strategy Logo and identity Marketing collateral Branded products Guerilla ‘whisper’ campaign Electronic invitations Web site

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