Deadly the Gnome – molded in the Winter of 2004. We created Deadly the Gnome to personify the brand’s twisted personality and surreal humour. Being 12 inches of pure ceramic darkness he’s often involved in mischievous guerrilla stunts across Europe, Russia, Canada and Australia. Every season Deadly returns mirroring the season’s direction and features as part of the marketing strategy. There seems to be a small movement of Deadly collectors – we’ve had reports from stores of him being stolen from the shelves; he’s been seen on ebay from anonymous sellers refusing to tell you where he came from. Some lucky people may just stumble across him or he may appear en- masse one night... waiting for you.

FIRST DEADLY A/W04

DEADLY THE GNOME A/W04
DEADLY GREED S/S05

DEADLY GREED S/S05
WRATH OF DEADLY A/W05

WRATH OF DEADLY A/W05
SUMMER OF LUST S/S06

TWISTED DEADLY S/S06
DEADLY GILT A/W06

DEADLY GILT A/W06
DEADLY ENVY S/S07

DEADLY ENVY S/S07
OLD WORLD DEADLY

OLD WORLD DEADLY
DEADLY PUNK

DEADLY PUNK
'FLASH' STORE BRIGHTON 2005. OPEN FOR 6 HOURS & 66 MINUTES

'FLASH' STORE BRIGHTON 2005. OPEN FOR 6 HOURS & 66 MINUTES
The growing obsession with collecting pushed us to collaborate with Kidrobot to produce a vinyl Deadly complete with garden tools. A limited number were produced and only sold in the flagship Firetrap stores.

DEADLY VINYL - KID ROBOT COLLABORATION

DEADLY VINYL - KID ROBOT COLLABORATION
KIDROBOT COLLABORATION

KIDROBOT COLLABORATION
'FLASH' STORE LEEDS 2005. OPEN FOR 6 HOURS & 66 MINUTES

'FLASH' STORE LEEDS 2005. OPEN FOR 6 HOURS & 66 MINUTES
DEADLY ACCESSORIES

DEADLY ACCESSORIES
TWISTED THOUGHTS PARTY INVITE - RORSCHACH INK BLOT

TWISTED THOUGHTS PARTY INVITE - RORSCHACH INK BLOT

TWISTED THOUGHTS PARTY INVITE - RORSCHACH INK BLOT
TWISTED THOUGHTS CUSTOMISED JEAN INVITE AND ACCESSORIES

TWISTED THOUGHTS CUSTOMISED JEAN INVITE AND ACCESSORIES


Seasonal ceramic Deadly the Gnome Sporadic limited edition Deadlys Deadly graphics Deadly vinyl toy Deadly guerilla stunts Deadly viral film Deadly brandinG

Dry - 53-55 Scrutton Street, London, EC2A 4PJ, +44 (0)207 324 7799. info@dry.uk.com