The Duffer of St George

Since 1984 The Duffer of St George has been synonymous with London style broking. Formed by Eddie Prendergast and Marco Cains, Duffer started life in London's famous Portobello Road and has never lost its heritage of being a front runner for modern British fashion.

Our work, in collaboration with Eddie and Marco, was to create a brand book that would articulate and capture the brands essence and core values in a comprehensive and visual way for new audiences. As Duffer were specifically targeting Japan, we knew that in overseas markets British brands with a clear brand vision stemming from a heritage rich with creativity, can command greater market share and genuine target audience loyalty.

The Duffer of St George Brand Book

Dry ran a brand vision workshop to flush out and define the brands values and essence. We wanted answers to questions like 'What does Duffer stand for today?’, ‘How British is the brand?’, and 'What are Duffers most iconic pieces?'. With a clear understanding of who The Duffer of St. George is we simply had to craft an effective, creative solution to communicate this...

The Duffer of St. George in Japan

What did we deliver: Brand vision workshop Brand book Posters

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