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Fat Face

We created a website that was easy to use and removed any existing barriers that were in the buying process, and improving the journey to check-out. We ensured that the Fat Face tone of voice celebrating outdoor living and adventure, ran as a consistent design thread through all web touch points. Where relevant the brand heritage was introduced fostering an emotional connection with the user as well as continuing to build the brand profile. www.fatface.com

Fat Face homepage

Fat Face Online

Fat Face Online

What did we deliver: Original creative and concept development On-line strategy Web-site design and development

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Dry - 53-55 Scrutton Street, London, EC2A 4PJ, +44 (0)207 324 7799. info@dry.uk.com