Fat Face

We created a website that was easy to use and removed any existing barriers that were in the buying process, and improving the journey to check-out. We ensured that the Fat Face tone of voice celebrating outdoor living and adventure, ran as a consistent design thread through all web touch points. Where relevant the brand heritage was introduced fostering an emotional connection with the user as well as continuing to build the brand profile. www.fatface.com

Fat Face homepage

Fat Face Online

Fat Face Online

Dry undertook a thorough shop report researching high street denim packaging, positioning and point-of-sale. From this research and following audit a brief was created and executed for the re-design of the new Fat Face denim packaging. The results employ simple clear fit information through strong typography. Metallic foils on raw uncoated board reflect a modern fresh twist to Fat Face's 'life is out there' ethos.

FAT FACE DENIM PACKAGING

What did we deliver: Original creative and concept development On-line strategy Web-site design and development Shop report Mood document Swing tickets Overiders Waistband print Pocket bag print Metal buttons Flat rivets

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