Firetrap 2006

Autumn/Winter 2006 - To The Manor Bourne We wanted to explore the concept of the anti- hero, which is in line with Firetrap's values of independence and twisted humour, by considering the classic 'rich girl meets rough boy' storytale. To The Manor Bourne allowed us to parody the classic debutante and rock star relationship, in the magnificent setting of a English manor house, drawing inspiration from the collection whilst providing aspiration for retail experience. We shot in Rotham Park Manor House, and worked with photographer Kristian Schueller. We handle all pre and post production to ensure full accountability and creative delivery of the highest standard.

'TO THE MANOR BOURNE' FIRETRAP AUTUMN/WINTER 2006 CAMPAIGN. PHOTOGRAPHER: KRISTIAN SCHULLER

'TO THE MANOR BOURNE' FIRETRAP AUTUMN/WINTER 2006 CAMPAIGN. PHOTOGRAPHER: KRISTIAN SCHULLER

Spring/Summer 2006 - Twisted Summer of Lust In keeping with the theme of 7 Deadly sins that has been running through all Firetrap campaigns since 2004, we wanted to deliver a concept around the theme of lust, but with a twist. We sourced an amazing location on Big Island, Hawaii. A spectacular environment with black sand, huge palm trees and molten lava, and an active volcano. Even the giant flowers had deadly spikes and thorns when shot up close. It was paradise through the looking glass, and was a perfect location to showcase the summer collection without resorting to a traditional or expected look and feel. Again we shot with Kristian Schueller. We handle all pre and post production to ensure full accountability and creative delivery of the highest standard.

'TWISTED SUMMER OF LUST' FIRETRAP SPRING/SUMMER 2006 CAMPAIGN. PHOTOGRAPHER: KRISTIAN SCHUELLER

'TWISTED SUMMER OF LUST' FIRETRAP SPRING/SUMMER 2006 CAMPAIGN. PHOTOGRAPHER: KRISTIAN SCHULLER

What did we deliver: Concepts Photoshoot production Art Direction Pan-European marketing collateral Artworking Budgets Print management

[ BACK TO THE HOMEPAGE ]