Firetrap 2007

A mix of futurism and old-world romance was the direction we took for Firetrap’s Autumn/Winter 2007 campaign. Future Victorian explorers with traits of nostalgic glamour - the old world hunts the new world and Deadly the Gnome is watching you. Shot on location at Crossness Pumping Station, this disused and ornate 18th century building was the backdrop for assimilating time past with time yet to come.

FIRETRAP AUTUMN/WINTER 2007 CAMPAIGN. PHOTOGRAPHER: KRISTIAN SCHULLER

FIRETRAP AUTUMN/WINTER 2007 CAMPAIGN. PHOTOGRAPHER: KRISTIAN SCHULLER

FIRETRAP AUTUMN/WINTER 2007 CAMPAIGN. PHOTOGRAPHER: KRISTIAN SCHULLER

Firetrap's Summer 2007 collection was full of Latino shades with smooth resort styling, sun bleached pastels, worn by desert oasis patrols. Our location encapsulated this season's collection perfectly, Salton Sea - a man-made lake near Palm Springs, California. A dusty fifties resort of faded grandeur and lost vacations. Shot by the infamous, and quite mad, Kristian Schuller - our in-house production team handled all pre and post production to ensure all creative was delivered on time and to the highest standard.

“EL MONSTRUO DE LA ENVIDIA” FIRETRAP SPRING/SUMMER 2007 CAMPAIGN. PHOTOGRAPHER: KRISTIAN SCHULLER

“EL MONSTRUO DE LA ENVIDIA” FIRETRAP SPRING/SUMMER 2007 CAMPAIGN. PHOTOGRAPHER: KRISTIAN SCHULLER

“EL MONSTRUO DE LA ENVIDIA” FIRETRAP SPRING/SUMMER 2007 CAMPAIGN.

“EL MONSTRUO DE LA ENVIDIA” FIRETRAP SPRING/SUMMER 2007 CAMPAIGN. PHOTOGRAPHER: KRISTIAN SCHULLER

What did we deliver: Shoot concepts Art Direction Global marketing collateral Project management Deadly the Gnome (seasonal direction) Artworking Budgets Print management Pre and Post photo-shoot production Image retouching Campaign managment Ad production Website seasonal direction & update and a 30 second ad for the UK and Italy

[ BACK TO THE HOMEPAGE ]