Firetrap 2008

Since 2004 Dry has developed a coherent marketing and communication strategy for fashion retailer Firetrap. Giving the brand direction and elevating its desirability and international status. Dry created 'Punk Does Polo' as Firetrap's Spring/ Summer 2008 campaign; irreverence clashes with the British establishment. This concept was meticulously pursued to reach every consumer touch point, from in-store tone-of-voice, point-of-sale, and packaging through to Firetrap's online presence. Deadly the Gnome, Firetrap's brand icon, takes on the campaigns direction and brandishes this British irreverent attitude.

SPRING/SUMMER 2008 CAMPAIGN. PHOTOGRAPHER: KRISTIAN SCHULLER

SPRING/SUMMER 2008 CAMPAIGN. PHOTOGRAPHER: KRISTIAN SCHULLER

SPRING/SUMMER 2008 CAMPAIGN. PHOTOGRAPHER: KRISTIAN SCHULLER

Anarchy in the Shed

FIRETRAP’S SPRING/SUMMER 2008 WEBSITE

FIRETRAP’S SPRING/SUMMER 2008 WEBSITE

FIRETRAP’S SPRING/SUMMER 2008 WEBSITE

What did we deliver: Concepts Photoshoot production Art Direction Pan-European marketing collateral Artworking Budgets Print management

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