Lee Jeans

When we started to work with global jeans brand Lee, using illustration on point of sale was unheard of in retail. We knew that character illustrations would bring the brand to life and allow scenarios to be created that would be impossible in real life. We commissioned illustrator Will Barras to draw, and we articulated his work through store point of sale material for a pan European retail market.

LEE YOUTH PAN-EUROPEAN MARKETING CAMPAIGN. ILLUSTRATOR: WILL BARRAS

LEE YOUTH PAN-EUROPEAN MARKETING CAMPAIGN. ILLUSTRATOR: WILL BARRAS

LEE 'THE BAND' PAN-ASIAN MARKETING CAMPAIGN. PHOTOGRAPHER: KENT BAKER

LEE 'THE BAND' PAN-ASIAN MARKETING CAMPAIGN. PHOTOGRAPHER: KENT BAKER

LEE YOUTH PAN-EUROPEAN MARKETING CAMPAIGN. ILLUSTRATOR: WILL BARRAS

LEE YOUTH PAN-EUROPEAN MARKETING CAMPAIGN. ILLUSTRATOR: WILL BARRAS

LEE YOUTH PAN-EUROPEAN MARKETING CAMPAIGN. ILLUSTRATOR: WILL BARRAS

LEE YOUTH PAN-EUROPEAN MARKETING CAMPAIGN. ILLUSTRATOR: WILL BARRAS

LEE 'THE BAND' PROMO VIDEO

What did we deliver: Concept design Illustration commission Photo shoot direction Print production Post production

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