Topshop

Topshop is THE fashion destination on the UK high street. With more than 300 stores across the UK, the brand has become a fashion phenomenon. Topshop asked Dry to take a fresh look at the Moto Denim environment in-store and come up with some concepts that could be extended across all sizes of store. Dry’s concepts were based around the sensory experience a ‘physical’ bricks-and-mortar store has that online stores and e-tail can’t replicate.

INITIAL CONCEPTS - SENSORY, OFF-KILTER, UNEXPECTED, CURIOUS

INITIAL CONCEPTS - SENSORY, OFF-KILTER, UNEXPECTED, CURIOUS

INITIAL CONCEPTS - FLOORPLAN

INITIAL CONCEPTS - FLOORPLAN

CONCEPT IN-STORE AT TOPSHOP OXFORD STREET

CONCEPT IN-STORE AT TOPSHOP OXFORD STREET

TOPSHOP OXFORD STREET WINDOWS

TOPSHOP OXFORD STREET WINDOWS

What did we deliver: Initial ‘Blue Sky’ Concepts Store Visualisations Liased with VM Company

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