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Urban Retreat

Urban Retreat is a masstige beauty product line created by Mr George Hammer, inspired by the British Beauty experts, and designed by Dry. Our brief was to create a product line with all the British Beauty experts in mind - their personalities, expertise, and quirks. Each expert had their moods and emotions, thoughts and inspiration, prized from them and processed into a cohesive visual collection targeted at and above the Boots consumer. Appointed at the very beginning of the project, it allowed us to work closely with the Urban Retreat team in compiling and sourcing components, and directions in print techniques to achieve the best results.

URBAN RETREAT BY ROJA DOVE

URBAN RETREAT BY ROJA DOVE

URBAN RETREAT WINS BEST NEW BRAND AT THE 2008 BEAUTY OSCARS. THE CEW (UK) Beauty Awards are the Beauty Industry’s highest accolade in recognition of the most innovative products. WINNER: Best New Brand Mass Market WINNER: Best New Make-Up Product Mass Market FINALIST: Best New Bath and Body Product FINALIST: Best New Womens Fragrance

URBAN RETREAT HAIR DOCTOR BY PHILIP KINGSLEY

URBAN RETREAT HAIR DOCTOR BY PHILIP KINGSLEY

SKINCARE BY ANASTASIA ACHILLEOS

SKINCARE BY ANASTASIA ACHILLEOS

We where asked to create the branding and website to reflect the decadent values and un-traditional personality of One Marylebone Road. We wanted the site to raise awareness and promote the function rooms and services of the venue and to provide clear and concise information about the rooms, services and rates. It was important that the site had a concise navigation which provided an interesting journey through the website. The look and feel was key in portraying the atmosphere and grandeur of the listed building.

ONE MARYLEBONE ROAD HOME PAGE

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Dry - 53-55 Scrutton Street, London, EC2A 4PJ, +44 (0)207 324 7799. info@dry.uk.com