We Work For The Government

Although Dry is an agency who has amassed a diverse range of work in the fashion retail and youth branding sectors - it was a compelling challenge to apply our thinking and creative process to the strict requirements of the various UK councils we've worked for. The results are clear and vibrant communications which target very different communities. The response has seen boosted participation at events and competitions alike.

Faces of Southwark Dry was commissioned to conceive the identity and marketing collateral for Southwark's 2008 photographic competition. Our task was to implement a localized campaign which would inspire the community to capture the faces of those who live, work and visit the borough. We acquired the renowned Dulwich Picture Gallery to display the winning shots, and collected the likes of photographer Kristian Schuller and Don't Panic to assist with the judging. The success of the campaign was measured by the 400% increase in entries. Kristianschuller.com Dontpanicmedia.com Dulwichpicturegallery.org.uk

'FACES OF SOUTHWARK' PHOTOGRAPHIC COMPETITION CAMPAIGN

Newham Council 2008 Dry was appointed the task of creating six campaigns for Newham's Summer Events, including the Beijing Torch Relay through the borough. We established a strong visual communication strategy, flexible enough for each event's personality and tone-of-voice to shine through. A consistent events message was implemented throughout, including JCDecaux six sheet posters, media planning and production, literature, and garment branding.

NEWHAM 'SUMMER EVENT' CAMPAIGNS

NEWHAM SUMMER ACTIVITIES BROCHURE

What did we deliver: Concept Design & Artwork Art Direction Print Production Media Production Picture Editing Project Management Budget Control

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