What We Do

Hello We (Dry) are a design consultancy who like to get their hands and laptops dirty by delving into the layers of every brand we work with. Our success is measured by the long-term relationships we've forged with many of our clients including a cool five years with Firetrap.

Brand Communication Knowing our client's brand inside out matched with our keen understanding of contemporary culture allows us to create new opportunities, anticipate trends and steer the brand in relevant directions to connect with their audience. Through our digging we develop insights that inform strategies to collaborate with our clients, and whether global or local, each brand benefits from our ability to suss out who and what they are, what's coming next, and how to use this perspective to create effective communication.

Brand Invention and Launch New brands need great ideas and a clear strategy to compete and survive. We use a mix of creativity, intuition - based on over a decade of experience working with successful brands - and application of a rigorous knowledge of the consumer to create and launch brands that are truly unique.

Brand Revitalisation No brand is immune when market dynamics and consumer perceptions are changing so quickly. Economic shifts, new competition, and cultural and lifestyle changes can all lead to a brand losing relevance with its target audience. What's needed is some revitalisation... we'll bring the sparkle back.

What we do.. Marketing: Brand strategy Campaign Planning Copywriting Viral Branding: Corporate Online Product Environmental Guidelines Design: Corporate identity Literature/brochures Website design Packaging Point-Of-Sale Print management Art direction Photoshoots Advertising Artworking Interactive: Digital strategy Websites Microsites Ecommerce

Clients: Ben Sherman Caterpillar Footwear CC4G (e-skills UK) Channel 4 (4Talent) Coca Cola Great Britain Crew Clothing Dr. Martens Fat Face Firetrap Habitat Highbury College Lee Jeans Maharishi Miss Selfridge Mister Mascara New Look Newham Council One Marylebone Road Office Offspring Poste Poste Mistress Shazam Shellys Sonneti Southwark Council Sprite The Duffer of St. George Topshop Urban Retreat White Stuff Wrangler (VF Asia)

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