Wrangler

Wrangler is one of the most iconic jeans brands in the world, founded in 1895. We directed 2 pan-Asian campaigns for Wrangler, as part of a rejuvenation of American Western culture, ‘Look for the W’ and “Ready to Ride’. In the ‘Ready to Ride’ campaign we created an up to date interpretation of the Rodeo cowboy, challenging stereotypical notions, and developing a modern evaluation of wild west. The campaigns were used to drive full media and retail packages for the pan-Asian markets. We handled all pre and post production to ensure full accountability and creative delivery of the highest standard.

'READY TO RIDE' WRANGLER PAN-ASIAN MARKETING CAMPAIGN. PHOTOGRAPHER: RICK GUEST @ EAST PHOTOGRAPHIC

'READY TO RIDE' WRANGLER PAN-ASIAN MARKETING CAMPAIGN. PHOTOGRAPHER: RICK GUEST @ EAST PHOTOGRAPHIC

'READY TO RIDE' PAN-ASIAN PROMO VIDEO

'READY TO RIDE' PAN-ASIAN PROMO VIDEO

'READY TO RIDE' PAN-ASIAN PROMO VIDEO

'LOOK FOR THE W' PAN-ASIAN MARKETING CAMPAIGN.

'LOOK FOR THE W' PAN-ASIAN MARKETING CAMPAIGN.

'THIS IS WRANGLER' PAN-ASIAN MARKETING CAMPAIGN.

'THIS IS WRANGLER' PAN-ASIAN MARKETING CAMPAIGN.

What did we deliver: Pre-production coordination Casting Location sourcing On-site production coordination Art Direction Pan-Asian marketing collateral Artworking Budget management

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