Brand Refresh

Tags : Bob Eight Pop, Brand strategies, Branding & identity, Graphic design, Print management

Identity redesign for award winning hand bench screen printers, BEP Screen Print. This fantastic company needed a refresh and an injection of personality. Dry came up with a new, more memorable name based on the acronym BEP, Bob Eight Pop (Bob is a founding member of the business), and an exciting identity package that would really grab the attention of the target audience of artists, designers and print buyers. As a screen printer this company is all about printing the unusual on to the unusual. Dry’s work resulted in many new clients for Bob Eight Pop including the Tate Gallery, V&A, Sony, Foster + Partners, ASOS and Mulberry.

“Whilst our ability as screen printers was never in doubt we realised we were lacking in marketing skills. We requested the team at Dry have a look at our problem, and WOW did they. Change of trading name, new web site, redesigned all our stationery, produced a promotional and marketing strategy backed up with regular mail shots. All this expertise plus the enthusiasm and drive displayed by the Dry team proved inspirational to all of us at Bob Eight Pop. Dry’s re-branding created new markets and vastly increased our client base. Thank you guys”
Bob Ellis: MD Bob Eight Pop