Modern Craft SS12 Photoshoot

Tags : Clarks, Art direction, Campaign concept, Photoshoot production

Shot on location at the Clarks head office in Street, Somerset, on the original site where Clarks began; a fantastic building full of history and stories. Modern Craft is about the juxtaposition of innovation and craft, giving context to the Sportswear collection, and connecting them to the processes that make them.

Photographer / Barnaby Wilshier @ Blood & Co