El Monstruo de la Envidia

Tags : Firetrap, Art direction, Campaign concept, Photoshoot production

Firetrap S/S 2007 Advertising – El Monstruo de la Envidia
Firetrap’s Summer 2007 collection was full of Latino shades with smooth resort styling, sun bleached pastels, worn by desert oasis patrols. Shot on location at Salton Sea – a man-made lake near Palm Springs, California – a dusty fifties resort of faded grandeur and lost vacations.
Shot by the infamous, and quite mad, Kristian Schuller – our in-house production team handled all pre and post production to ensure all creative was delivered on time and to the highest standard.

Drapers Record 2007 : Best Ad Campaign – Firetrap
Drapers Record 2007 : Best P.O.S. material – Firetrap