Ecommerce Site
Tags : Fat Face, Digital design, Website design & development
Dry created a website that was easy to use and removed any existing barriers from the shopping journey, improving the buying process through to check-out. We ensured that the Fat Face tone-of-voice, celebrating outdoor living and adventure, ran as a consistent thread throughout the site. Where relevant the brand heritage was introduced to foster an emotional connection with the user as well as continuing to the build the brands profile.
