Deadly the Gnome

Tags : Firetrap, Retail design

We created Deadly the Gnome to personify the brand’s twisted personality and surreal humour. Being 12” of pure ceramic darkness he’s often involved in mischievous guerrilla stunts across Europe, Russia, Canada and Australia. Every season since his creation in 2004 Deadly has featured as part of the marketing.

Alongside Deadly our work has included; creative direction and seasonal strategies, ad and marketing campaigns, photoshoot production, art direction, print management, point-of-sale and comprehensive digital solutions for Firetrap’s on-line strategy. As well as seasonal ceramic Deadlys, sporadic limited edition Deadlys, Deadly online games, Deadly vinyl toys, Deadly guerrilla stunts and Deadly viral films.

“DRY are Creativity and prompt professional delivery personified”
Asbed Momdjian – Chairman, Firetrap