New Store Opening
— Developed innovative new retail store launch program
— Produced ‘stand out’ tactile promotional marketing and events campaign
The Dry team was asked to develop a campaign that would encompass the closure of the old store on Finchley Road and the launch of the new store at the O2 retail shopping centre.
“Dry took an innovative approach to the job developing a new store launch program. Dramatic creative concepts, ranging from creeping furniture eating diseases to an enchanted sanctuary, ensured we gained strong stand-out in all areas of our chosen media options. Daring to be different is what they do best!”
Gary Mylum: Head of Marketing & Visual Retail, Habitat
Habitat exceeded their sales targets by 25%