Dry’s expertise and experience was called upon to take the brand forward and this marked the big push by Office Shoes into prime high street and shopping centre locations.
“Dry was responsible for the complete rebranding of Office. Dry touched every single aspect of the company from the store design, colours, bags, boxes, stationary, website, press books, shoes tags, labels and stamps… and more, managing to pull what was a slightly disjointed store into an exciting, cohesive, modern, directional brand, in the business we’re in image is everything, and we can all get comfortable with the old us, Dry has constantly challenged that and the design solutions they come up with have never let me down and have ultimately paid dividends.
Gawd bless them, long may they reign.”
Richard Wharton: founder and now slightly retired Managing Director of Office
Office has now become one of the most recognised retailers on the British high street.