Urban Games

Tags : Sprite, Graphic design, Packaging design

2003 Sprite Urban Games limited edition graffiti can

Sprite was relaunched in the UK in 1996 from a focused position targeting the youth market through a long-term commitment and passion for urban youth culture; both at a grassroots level and through high profile activities such as the Sprite Urban Games – a celebration of street culture in London incorporating skateboarding, BMX, B-Boy, FMX and urban music.

From 2001 to 2003 Sprite commissioned Dry to design limited edition Sprite graffiti packs. These limited edition packs became an annual showcase for progressive and innovative urban youth culture. They’ve provided street artists with a medium to express and share their work whilst increasing the brand’s credentials within youth culture as a trusted insider.

“Working with DRY was a unmitigated pleasure. They were so very quick, very smart and full of realistic and interesting ideas that we loved. It’s not often you find an agency who can combine sharp creativity with professional project management AND be very nice people to work with at the same time. They helped us make things happen very speedily and with real impact in the market. Great people, great work.”
Sophie Devonshire: Sprite Brand Manager Coca-Cola GB

2001 Sprite Urban Games limited edition graffiti can 2001 Sprite Urban Games limited edition graffiti cans Illustration by Will Barras 2002 Sprite Urban Games limited edition graffiti can 2002 Sprite Urban Games limited edition graffiti can 2004 Sprite Urban Games limited edition graffiti can