British Beauty Experts

Urban Retreat is an award winning masstige beauty product line created by Mr George Hammer, inspired by British Beauty experts, and designed by Dry.

Our brief was to create a product line with all the British Beauty experts in mind – their personalities, expertise, and quirks. Each expert – Ayo Laguda, Leighton Denny, Daniel Sandler, Roja Dove, Philip Kingsley, Joanne King and Anastasia Achilleos – had their moods and emotions, thoughts and inspiration, prized from them and processed into a cohesive visual collection.

Appointed at the very beginning of the project, it allowed us to work closely with the Urban Retreat team in compiling and sourcing components, and directions in print techniques to achieve the best result.

“I must confess Dry is my own little beauty secret. Who else would I trust to create unique packaging and design for Urban Retreat”
George Hammer, Entrepreneur & God Father of the British beauty industry

Urban Retreat: Winner of Best Brand in the prestigious CEW Beauty Awards 2008